As more and more people rely on their mobile devices to go online, companies need to refocus their marketing efforts on these platforms. Techniques that were quite effective on desktop PCs may not work as well on mobile devices. If you want to make sure that you reach your customers, you need to invest enough time and energy into mobile marketing.
Mobile CPA marketing presents particular challenges. CPA, or “completed action,” marketing differs from other forms of marketing in that it focuses on getting the customer to take a particular action, rather than just clicking on an ad or visiting a certain page. This means that the bar is higher, since the desired action is usually more costly for the customer.
A classic form of CPA marketing is affiliate marketing. In this model, a business will partner with various other sites to try to drive more traffic to its site. In return for posting links to its products on their websites, the company will pay its affiliate partners a percentage of each sale that comes from one of those links.
This requires more effort because the customer has to be persuaded to not just click on a link, but make a purchase at the other end. In addition, attempting to run such programs on mobile platforms presents other challenges.
Because of these challenges, many of the leading online affiliate programs have not successfully made the transition to running on mobile devices. While these programs are still quite successful on desktop PCs, other programs have sprung up and come to dominate the world of mobile CPA marketing.
By using one of these programs, it is possible for any business to significantly boost its revenue and increase its conversion rate. However, it is important to take the time to research the various options that are available so that you can make the right choice, both in the short-term and the long-term.
One of the advantages of using CPA marketing is that it offers a potentially higher conversion rate than pay-per-click advertising. In many PPC programs, a conversion rate of a few percent is considered acceptable. With a CPA program, on the other hand, conversion rates that are significantly higher may be achievable.
When you are trying to decide on an affiliate program to use, there are a number of important factors to keep in mind. For example, how frequently does the program make payments? Can you receive payments on a daily or weekly schedule, or will you have to wait until the end of the month to get your money?
What sort of tools does the program make available to its members? Can you drill down into the data to see things at a very low level, or are you restricted to a big-picture view that may not be as useful? Can you track your traffic in real time, or do you only receive reports after the fact?
How many tiers of service does the program provide? Do you have to pay extra to gain access to the really useful tools? If so, a seemingly great deal may not actually prove to be as beneficial for your company.
As you can see, there is a lot to learn about mobile CPA marketing. By educating yourself, you can make sure that you make the right decisions for your company.