If you want to become a marketing coach or consultant but don’t know exactly how to get started, then this article will help you to achieve your goal. In order to be successful as a coach, you need to be passionate about teaching and want to help people make their small businesses successful. The very first step that you will need to take is to get properly educated in the field of marketing. Unfortunately, there are many frauds that have no idea what they’re doing since just about anyone can call themselves a coach. However, if you want to provide value, then you need to become a marketing expert and an expert is defined as a person that has at least 10,000 hours of study in a specific field.
Now, the best thing about marketing is that you don’t need to study it for 10,000 hours before you become an expert. Actually, it will only take a few months in order to master marketing once you follow a well laid out plan from a well-known or reputable marketer. Therefore, make sure to take the time to find the best marketing teachers and purchase their books and courses in order to get the best education.
Next, you have to figure out what type of marketing you want to focus on and pick a specific niche. By focusing on a niche, you will actually be able to corner your market and create specific solutions just for that group of businesses or people. This will help you to become a more effective marketer as well as help you to get more referrals and more business in the long term. After all, people are interested in hiring a specialist as oppose to someone who acts as a general coach for any type of business. For example, you can focus on becoming a coach for fitness professionals and small gyms, restaurants, auto repair shops, clothing boutiques etc. You need to pick one or two niches that you are interested in serving and become an expert in marketing those specific type of businesses.
Once you have your niche and you know how to do marketing for that niche, you then need to get experience. You can do this by charging extremely low prices so that you can get some business in order to prove your worth as a coaching professional and get positive reviews and testimonials. This is extremely valuable work experience and if you still find it difficult to get clients, you can offer to work based on performance which many business owners will agree to.
Lastly, while you are getting experience, you should also create a lead magnet. This is basically content that you create that is either free or paid that you make available to the public so that they can inquire about your services. Some examples of lead magnets include eBooks, online courses, free PDF downloads, DVDs, podcasts etc. These will help to generate interest and lead people into hiring you as a coach.
In closing, we have just taken a look at how you can become a marketing coach in as little as a few months. Once you follow the steps laid out above, you will surely be successful.