When it comes to growing your business and getting your name out there, a custom gift card is a brilliant use of your advertising budget. The sky is the limit when it comes to design, colour choices and the type of message you have on the card, but you want to make sure that presentation is perfect. Colourfast Printing Inc knows how to give you what you need in this area, so you just have to give some thought about the type of custom gift card that you want.
Gift cards are all made to a standard size, so at least you don’t have to worry yourself about that. However, what you do need to think about is what type of design you want to have printed on the card.
For example, are you going to incorporate your logo onto the card? If you don’t have a logo for your business yet, now is a good time to have one designed so that you can start branding your business based on its logo. Logos don’t have to be big or complicated to identify with your business, but they will catch attention faster than words can.
If you aren’t going to use a logo, then you need to consider what type of graphic you want to have on the gift card so that it stands out and breaks up the monotony of just having words on the card.
Graphics on gift cards have to be carefully considered if you want to make sure they make the right impact. With so much political correctness going on in the world, it doesn’t take much to offend someone. If you are not too sure whether your design ideas are going to upset a community or group of people, then discuss your ideas with the printer well before you commit to the order. They have years of experience under their belt and have a good idea of whether a gift card is going to be a hit or not.
When it comes to choosing the background colour of your gift card, some colours pack more of a punch than others so think about this carefully.
For example, red gift cards are easy to locate in the wallet, and they are much less likely to be overlooked because of the vibrancy of the colour. Alternatively, have you ever noticed that some of the biggest companies in the world have logos that are blue? This is because this colour is associated with power and strength. A blue gift card subtly implies to the person who buys it that your company is strong and can be relied on to deliver the goods when the chips are down.
Selling or giving away custom gift cards is a fantastic way to get your business name noticed. Also, your business earnings will increase as people buy gift cards and give them to friends and family. Make sure you don’t delay getting gift cards organised if you would like to take your business exposure to the next level.